Experiential Marketing

No matter how unique, complete and awe inspiring your product or service is, without allowing the end user to experience it you aren’t making contact. There are many ways that a brand may be experienced: by taste, touch, smell. A brand can be conveyed through pictures, words, testimonials, at your whim technology. We are masters at taking the substance of the brand and inviting the end user into the world of that brand.

Marketing has dramatically changed over the last few years.  It is no longer sufficient to promote your product.  Consumers are interested in social responsibility, environmental impact, ethical corporate behavior.  Similarly, a widget is just a widget.  What is compelling about your brand, product, service and story? Purchasing, for the consumer, is an extension of their personality, deeply held beliefs and essential personal make up.