Branding

Business Grids
Brand Audit: SWOT

Allow our team of experts to analyze your approach, potential pitfalls, competition and strategy. Isolating weaknesses and strengths offer a clear focus on roll-out, brand extension, target market segmentation and marketing concessions. Pricing, consumer preferences for locating and purchasing your products are included as well as what future marketing strategy, product development.

Brand Development
Whether you are a new establishment or a brand requiring an overhaul, Global Beauty Media will flesh out what is working, what is broken and a synergistic plan to evangelize your message. Your brand is the personality of your product and/or product mix. Specific areas targeted are:

  • Content Marketing
  • Digital & Social Media
  • Consumer Research
  • Publicity
  • Sales Systems and Implementation
  • Strategic Planning
  • Media Purchasing

Proactive public relations increases sales, leverages brands, and increases value – but only when the message is carefully crafted and every angle explored. Global Beauty Media works with companies ranging from Fortune 100’s to mid-sized companies as well as start-ups. Global Beauty Media navigate the complex landscape of business in the digital age, guarding reputation, building expertise, communicating with the financial community and managing shareholder expectations.

Our Focus

Global Beauty Media only works within the specific framework of: wellness, fitness, beauty, wellness oriented hospitality and complimentary industries. Our team is agile, efficient and forward thinking. We highlight CSR and sustainability programs, positioning executives as thought leaders and showcasing next-level innovations.

Whether we’re seeking a strategic placement in The Wall Street Journal, product placement and review in Vogue we are focused on establishing a strong presence in vertical markets or providing expert counsel on emerging issues in your industry.
Spas, Salons, Boutique Hotel and Smaller Fitness Facilities.