Agency

Global Beauty Media is an international firm that only works within the industry footprint of those topics we know best.  Representing both smaller brands and international brands, GBM gets to the essential make up not only of the brand represented but also the consumer or end user hook. We create buzz while also evangelizing the company’s story.

From concept to completion Global Beauty Media is a full service agency. We create stunning visuals and crisp copy. GBM generates media attention that not only drives brand recognition but also ultimately drives the brand’s bottom line.

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Melinda Minton, Principal

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Melinda Minton, a spa, wellness, salon consultant and health and beauty expert, is a past spa owner, certified massage therapist, esthetician and cosmetologist. Minton has formal training in business, marketing and digital media. Minton has consulted on spa management issues, product formulations, spa profitability and strategy among sundry other projects. Minton has worked on hundreds of projects involving everything from spa start-ups to launching marketing programs for Fortune 500 companies. Minton is the founder of The Spa Association (SPAA), a world-class organization dedicated to enriching the professional beauty industry through self-regulation, education and sound business practices. Minton is also a member of the National Association for Female Executives (NAFE) and of Cosmetic Executive Women (CEW). In 2006, Minton was appointed to the United States Business Advisory Council (BAC) representing small business interest and was named Colorado Business Women of the Year by the Presidential Commission of the Bush administration.

Minton founded and launched Reed Elsevier’s Spa and Resort and co-located Medical Spa conferences now in Miami, New York City and Los Angeles. Minton has also organized the International Fitness Show, Club Industry spa track events for Primedia for many years. Melinda has written countless consumer and trade publications and columns. She is the author of 5 books. Featured for consecutive years in Entrepreneur magazine, Minton serves as an expert resource for such publications as Better Homes and Gardens, Shape, First for Women, In Style, and Alternative Medicine magazines and is on the Board of Directors for Healing Retreats and Spas, Jane and Hotel Executive magazines. Clients have included: Roche, Teledyne Waterpik, Sandals and Beaches, Borghese, Avon, Disney, Solta Medical, the Mandarin Oriental, Estee Lauder and Nordstrom.